After reaching more than 6.5 billion daily views YouTube has rolled out its Shorts (version of Instagram’s Reels). The short-form video format was launched as a beta version and is now available in over 100 countries. The video powerhouse company YouTube launched Shorts back in 2020 in India to capitalise on the rise of TikTok short videos.

“We want to make it easy and fun to create Shorts. As we continue to build Shorts alongside our creators and artists, we’ll be adding more features for users to try”, said Todd Sherman, the global product manager for YouTube Shorts.

Quick summary of what precisely are YouTube Shorts?

The Shorts allow users to upload up to 15 second short-form videos (including a set of tools including speed control, timer and multi-segment camera). Just like TikTok or Instagram Reels, videos can be set to a song, using YouTube’s variety of audio content. More features include recording of up to 60 seconds, adding auto captions, and many of the other awesome features.  

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