YouTube, the popular video-sharing platform owned by Google, is making it easier for creators to access monetization tools through its YouTube Partner Program (YPP). The company is introducing new requirements for U.S.-based creators who are part of YPP and have over 20,000 subscribers, aiming to lower the barrier for entry into the program.

Under the new conditions, creators need to meet the following criteria:

1. Have a minimum of 500 subscribers.

2. Have made at least three public uploads in the last 90 days.

3. Accumulate either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.

These revised thresholds replace the previous requirements, which included a minimum of 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.

By reducing these criteria, YouTube is enabling more creators to become eligible for the YPP. Once creators meet the new thresholds, they can apply to join YPP and gain access to various monetization tools, including Super Thanks, Super Chat, Super Stickers, channel memberships, and the ability to promote their own merchandise using YouTube Shopping.

However, some creators have expressed concern over the requirement of three public uploads in the last 90 days. This criterion may pose a challenge for creators who focus on longer video formats and may not have enough material to produce multiple videos within that time frame, despite amassing millions of views.

YouTube will implement these new eligibility criteria initially in the United States, the United Kingdom, Canada, Taiwan, and South Korea. The company plans to expand the program to other countries where YPP is available in the future. Additionally, YouTube is extending its Shopping affiliate pilot program to more creators in the U.S. Creators who are already part of YPP and have over 20,000 subscribers will be eligible to tag products in their videos and Shorts and earn a commission. YouTube had previously introduced shopping-related features for Shorts to select U.S.-based creators in November.

More details about these new programs will be shared by YouTube at the upcoming VidCon conference. In recent months, YouTube has been focused on introducing new monetization tools for Shorts creators.

In February, the platform started sharing ad revenue generated from Shorts with creators. The company reported that Shorts exceeded 50 billion daily views during its Q4 2022 earnings call. By comparison, Meta (formerly Facebook) stated that its Reels feature had 140 billion daily views across Instagram and Facebook in October.

Last year, YouTube unveiled Creator Music, a tool that allows artists to earn money by granting permission for their music to be used in videos. In March, the company introduced a new metric to track an artist’s reach across different formats, including Shorts. YouTube’s ongoing efforts to expand monetization opportunities highlight its commitment to supporting creators and further developing the creator economy.

Categorized in: