YouTube is killing Stories

YouTube has announced that it will be shutting down its Stories feature on June 26, 2023.

The decision comes as YouTube wants to focus on other important areas, such as Shorts, Community posts, live videos, and its regular long-form content. Stories, which were popularized by platforms like Instagram and Snapchat, have lost popularity with the rise of TikTok’s short-form vertical video format.

YouTube is not the only platform abandoning Stories, as Netflix and LinkedIn have also moved away from the feature. YouTube Stories allowed creators with over 10,000 subscribers to share temporary videos that would disappear after seven days.

However, the feature saw limited adoption, and YouTube found that Community posts and Shorts were more effective engagement tools. Creators will be notified of the shutdown through various channels, and existing Stories will remain visible for seven days after the shutdown date.

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