Boomer favorite social platform Facebook is an underrated goldmine for cash. My Nguyen, the creator behind the viral food and recipe account MyHealthyDish, even told Insider that her manager now calls Facebook a “cash cow” because there are so many ways to make money on the 20+ year old platform. 

To summarize, there are several ways creators can make money from Facebook;

  • In-stream ads, a similar program to YouTube’s Partner Program, pays creators for ad revenue generated from videos and/or livestreams.
  • Ads on reels, a program that gives creators a cut from overlay and post-loop ads on reels 
  • Bonuses or incentive programs, such as the Performance Bonus which offers to pay some creators up to $30,000 per month based on the amount of engagement received on Facebook posts outside of reels or stories.
  • User-pay tools like stars, Facebook’s tipping tool, or subscriptions.

For some creators who have incorporated Facebook into their content businesses, the often-forgotten social-media giant has become an opportunity for a handful of these online personalities to bring home thousands of dollars.

Morgann Book, a lifestyle influencer with 2.8 million TikTok followers, earned over $93,000 from Facebook payments for posting reels to the app between September 2022 and July 2023. “I was like, ‘No one uses Facebook, who’s on Facebook?’ But there are a lot of people who use Facebook,” Book said. She’s amassed over 214,000 followers on the platform by reposting her TikTok videos.

In another example, Nuseir Yassin of Nas Daily made  between $60,000 and $70,000 from his monthly earnings from several Facebook accounts. 

These earnings come as a surprise seeing that many Gen Z content creators refer to Facebook as dead or “over”. Nevertheless, it must be remembered that with more than 2 billion monthly active users as of March, Facebook is one of the most used social media apps— trumping Meta-owned Instagram and TikTok.

That means a huge potential untapped audience for creators. Daoud himself has earned $9,380 directly from Facebook since January of this year, compared with TikTok, his main platform with 12 million followers, where he’s only earned about $300 during the same time period. Tapping into Facebook has helped increase his income from social media significantly.

The wider age gap Facebook users cater too can also be a bonus. Queen Khamyra, who has 764,000 followers on TikTok, first looked into creating Facebook content in late 2022 after meeting with a Meta representative, who told her Facebook is blowing up and she should make the platform a priority. Since April of this year, she’s made $2,863 directly from posting.

She’s one of several creators who told Insider the monetization is lucrative because their audiences on Facebook usually skew older, between the ages of 28 and 45.

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