Within the Web3 space in particular, most are learning and connecting over Twitter and other audio spaces. Sharing sneak peaks behind their NFT icons, music pieces and more.
Starting as a ‘small experiment focused on the intimacy of the human voice’, Clubhouse app soon launched as a beta for select individuals to trial and feedback upon, with many using it as a way to further ignite conversations that were already happening in their feed.
Twitter is also a huge platform for audio spaces. Now, Spaces can be hosted by Twitter users with 600 or more followers, and anyone can join a space as a speaker or a listener. They’re used for creatives and NFT creators to connect and network. For music NFTs, live open mics are often hosted.
We have written articles before on the pros and cons of audio spaces within the NFT world with some spaces being more chat than action and other spaces opening a plethora of huge doors with people that independent creatives otherwise wouldn’t have the chance to meet.
As many people have already flocked to ClubHouse to experience and host live audio conversations, it may seem like Twitter is late to the game – but they are actually at an advantage. With an already much larger user base, and no ‘invite-only’ policy, Twitter Spaces have the potential to tap into an audience you’ve already cultivated. You don’t have to work even harder to find new audiences for your audio content.
Equally, Twitter Spaces have been designed to interact with content that already exists, with the app allowing you to share tweets from across the platform into the Space for discussion. Meaning, you can even use the feature to amplify content you’ve already posted.
Other aspects that sets Spaces apart include the options to auto-caption speakers allowing for a much more accessible experience overall.
However, Spaces has mostly been taken up by individual users so far, rather than organisations and business pages. This could be a reflection on how users have already seen audio conversations being used, after all, ClubHouse is rife with professional communities and is popular in igniting industry-specific conversations. But could also be an indication of the demise of business profiles across social media, as users and platforms develop further preference for individual creators.
The best advice we could give when it comes to audio spaces and the opportunities that they can present freelance creatives would be to just go for it. You never know what doors will open until you simply start, join some NFT space calendars on Twitter and see what’s happening. Engage in conversations and see where it takes you.