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Whimsical and Welcoming: Airbnb’s latest ad welcomes ‘strangers’

In a Where The Wild Things Are-esque escapade, Airbnb is going down a whimsical route for its latest ad.

The spot sees a group of large, hairy, fantastical beats break into a house. They quickly make themselves at home, have a good rifle through the records, and chance upon Kevin Morby’s Beautiful Strangers – which is when it becomes clear these aren’t monsters, they’re friendly, albeit exceptionally hairy, Airbnb guests!

https://www.youtube.com/watch?v=pdcElQTd8gM

The reasoning behind this creative choice stems from the online vacation rental site’s new tagline – strangers aren’t so strange. 

According to Airbnb, it’s welcomed over a billion visitors so far, with hosts opening their homes to half a million strangers every day. The business saw a further boom since the pandemic’s encouragement of ‘staycations’ rather than risk going abroad. 

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