Where Generation Z and Millennials differ on brand loyalty

Because people have different preferences and dispositions, marketers should be cautious about categorising consumers based on their age. However, because culture and technology are rapidly changing from generation to generation, something that hasn’t always been the case throughout history, not it’s always the case.

Consider a new Morning Consult report on Gen Z’s favourite brands, which surveyed U.S. adults across the country between early May and late August.

Overall, the decision intelligence firm discovered that Gen Z adults (people born between 1997 and 2004) like many brands that other people like. Consider YouTube. Google. Amazon and Netflix M&M’s, which recently debuted a purple mascot.

In summary, it’s shopping, entertainment, and snack food—all of which are geared toward young people. Here are the top ten brands among Generation Z:

Morning Consult

When comparing the brands Gen Z likes to the brands millennials like, perhaps more interesting results emerge. Millennials, who were born between 1981 and 1996, are the closest thing to Gen Z. Only a few months separate the youngest millennials from the oldest members of Generation Z, who most likely experienced the same hit songs and fashion trends at the same time.

Discord, TikTok, and Crocs are among the brands with the greatest favorability gap between Gen Z and millennials. Snapchat, Shein, and Fenty Beauty are also far more popular with Gen Z shoppers than with millennials. In comparison to millennials, Gen Z prefers the following brands:

Morning Consult

Why could this be?

Marketing is most likely one of the reasons. Crocs, for example, has pulled some unusual brand stunts, such as collaborating with KFC and Lucky Charms to create some unique footwear. Trolli, the gummy brand, has tried some unconventional media strategies, such as taking over Myspace and attempting to do the same on Craigslist.

The popularity of social platforms such as Discord, TikTok, Snapchat, Instagram, and Twitch suggests that the end of linear TV may occur around the time Gen Alpha leaves for college.

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