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What to do after your TikTok goes viral…

So you’ve been smart and lucky enough to achieve a viral TikTok video – congratulations! For brands, capitalising off this video is so crucial for monetizing your resources and widening your audience. Brands will want an easy way to get in touch for partnership opportunities, so making contact info easy to find is a must. Plus, legal advice might be in order to protect one’s content. Taking such steps can help a casual creator turn their content into a second revenue stream.

Here is a step by step list of what to do once a video goes viral

  1. Put your email in all social media channels: this way, brands can contact you asap so you can start montising on your content. Making a separate, highly monitored business email for this reason would be a good idea. To avoid multiple follow-ups, try to respond in a timely manner, or create an auto-responder that gives a timeline for when you’ll respond.
  2. Don’t stop because you’re viral, the more content the better!
    Brands will only work with creators who they feel are continuously engaged with their platform. 
  3. Sign up to creator funds
    Creator Funds are pools of funds set aside to pay the creators that fuel the content on apps. To join the TikTok creator fund, a user must have a U.S.-based account, be at least 18 years old, have at least 10,000 followers and have at least 100,000 video views in the last 30 days. Once approved, creators can link a payment method to receive funds.
    To earn money from YouTube, creators need to be part of the YouTube Partner Program. Creators need an account in good standing, more than 1,000 subscribers, and their public videos need to have more than 4,000 hours of watch time in the last 12 months. They can then set up an AdSense account, which is how YouTube pays creators. Creators can even sign up to have YouTube notify them when they meet eligibility requirements. Parents can set up and link a separate savings account for platform payouts to help a child or teenager earn passive income on ads. There is also a separate YouTube Shorts fund but YouTube will reach out to creators to tell them if they qualify.
  4. Lock in the lawyer
    Because viral videos can spread quickly, a consultation with an intellectual property lawyer could be helpful. “That is your IP, and you want to make sure you aren’t giving it away for free,” said Derek Goode, influence marketing speciality lead at 160/90. “We’ve heard of a viral creator being reached out to by an aggregating outlet, like a ‘best of’ Twitter handle, or ‘kids doing things’ Instagram, and they sign a waiver that also signed away their rights.” This will also come in handy for upcoming contracts with brands. 
  5. Be kind, rewind
    Several talent experts agreed that being able to know when to take a social media break, or even connect with a therapist, is vital to doing well as a creator. Navigating “hate comments” can be especially draining on new creators who are dealing with shifting algorithms, new features and maintaining a sense of calm and stability in an otherwise overwhelming time. 
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