“If you try to appeal to everyone, you’ll end up appealing to no one.”
Why going Niche helps you start acquiring clients?
Let’s say you’re a creative business that is looking for a photographer for your new campaign for your new fashion line. You know that expert help is needed but you have no idea what to look for in a photographer or how much it’s going to cost you.
What do you do?
You turn to Google to search for a photographer and, amongst a sea of results, you found ‘James Johnson: A photographer for startup fashion brands’. It’s fair to say he got your attention…
On the site, he walks you through his philosophy & how he works, all whilst showcasing the dozens of satisfied fashion brands he’s worked with.
You’re immediately confident that James is:
→ Genuinely tuned in to your industry
→ Committed to helping fashion businesses like you get results
→ Able to capture the shots you want to have for your campaign
As a creative, you need to ‘Fix a pain’ for the client. The only way you can fix a pain for the client is by knowing precisely what you’re offering and what value it will bring to the client. Leading to you focusing your offering around a pain point that the client has. Make it easy to understand what it is that you do and make it easy for them to hire you.
Read this article for more information on how to go niche.