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What does Twitter’s new verification program entail? Even they don’t know…

On Friday, Twitter posted, from its own account of course, the following;
“We will soon launch Verification for Organizations, formerly known as Blue for Business. Today, you can apply for early access via our waitlist here”

As the tweet states, users can now sign-up for the waitlist for the new business verification offering, by adding your business’s Twitter handle and contact details to the list.

In regards to what the programme consists of for users, Twitter hasn’t provided a heap of info as yet, outside of this description:
“As a subscriber, you and your business will receive business accounts and affiliation badges through our self-serve administrative portal.”

Furthermore, when it comes to the new gold checkmark for brands, Twitter hasn’t provided a date as to when that will occur. What we do know is that essentially, if you want to keep your business verification, you’ll eventually have to sign-up for this new program – which will also see your brand logo added to employee accounts, as approved by you.

Twitter also has not yet relayed what the cost will be. 

The issue the verification program has seen in the recent past is the question of legitimation. In other words, when everyone can pay for a check mark, there’s no real authority there anymore, right? Like, as soon as Twitter started letting users pay for a blue checkmark, it immediately lost the value that they’re charging for, and the same with brands. If Twitter’s not thoroughly vetting applications (as it’s not doing with Twitter Blue sign-ups), then that ‘verification’ doesn’t really mean anything.

But surely there is more to the programme than a simple stamp of status? With enhanced analytics, content management, maybe Twitter has a broader package it’s working on for the program, and it just hasn’t revealed all as yet? Who knows. 

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