If you aren’t familiar with Amazon’s Influencer Program, it enables creators across TikTok, YouTube, and Instagram to earn money through promoting products to their followers.
Offers a suite of tools and programs used by creators across TikTok, YouTube, and Instagram as a way to earn money through promoting products to their followers. All influencers have to do is sign up directly on Amazon’s site using a social media business account.
“We are looking to [influencers] to tell us what they want and what they need,” Katie Scott, director of the Amazon Influencer Program, said of the program. “It’s really important that we hear them and see what’s working for them. A lot of these features and benefits that we have are born out of those conversations.”
But is it really worth it for influencers and if so, how much money are they making?
Firstly Amazon offers different programs under one umbrella and these programs pay based on a commission model. Creators earn a commission every time someone purchases a product with their link. The several main programs that Amazon influencers can use are listed below:
- The Drop: Brands partner with fashion influencers to create a limited edition clothing collection. Most deals are typically available for around 30 hours.
- Inspire: A TikTok-like feature where creators can post shoppable vertical videos.
- Amazon Live: A livestreaming platform that offers commission from every sale.
- Storefront: A page on Amazon where influencers can list products and earn a commission from those sales.
- Creator Connections: A marketplace that matches brands and influencers for paid partnerships.
In regards to revenue, most influencers make between about 1% and 20% on each sale. The company has also directly recruited influencers through paid programs, like paying them to join its livestreaming platform. When recruiting influencers, the company has offered additional payments in addition to standard commission rates. At one point, the rates ranged from $2,000 to $9,000 per month, according to emails viewed by Insider. On the other end of the spectrum, YouTuber Jeremy Sciarappa earned over $60,000 in a year from making review videos.
“When I was first starting out, I already had a ton of Amazon products, so I didn’t have to buy anything,” he told Insider. “I went around my apartment, and thought, ‘What do I have that I can review?'”
Amazon works with a variety of influencers across different platforms and also content categories, like fashion, home, beauty, and tech. However, it does seem as if most of the cash being made is by influencers with a huge following. Take Sal Farzin, for instance, a full-time tech creator with almost 3 million TikTok followers. About 80% of his six-figure influencer income comes from promoting products on Amazon.