The widespread adoption of AR (augmented reality) is official. Last year, Walmart launched the View in Your Home augmented reality platform allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer is expanding its View in Your Home offerings with new AR features.
Shoppers can now use their mobile camera to place multiple items into the room in front of them on their device screen through AR in order to create a complete look for their space before purchasing any products. The app now boasts over 7,000 items across indoor and outdoor furniture, electronics, lighting options and more for use with AR.
As shoppers view items in AR, the platform’s Similar Item feature will allow them to swap out products to view the size and shape of each one to determine which one works best in their environment.
The View in Your Home platform will now provide product recommendations for shoppers based on items that will work well together in a space. The features are already available in the app for iPhone users.