The leader in social-first transformation bolsters executive team with addition of tech veterans

New York, February 27, 2024 – Viral Nation, a leading social-first transformation company, today announced the strategic appointments of Nicholas Spiro as chief product officer (CPO) and Ahmad Nassri as chief technology officer (CTO). These additions to the executive team fortify Viral Nation’s position as a leader in social-first transformation and underscore the company’s commitment to delivering cutting-edge technology solutions and unparalleled service to its clients worldwide.

“Technology is critical to a social-first strategy”, said Joe Gagliese, co-CEO at Viral Nation. “We are thrilled to welcome Nicholas and Ahmad to Viral Nation and are confident that their extensive experience will play a pivotal role in helping our clients scale their social-first marketing efforts. 

A visionary leader in product and social platforms, Nicholas Spiro brings a wealth of experience, having held notable roles at Facebook, Twitter, and most recently Snapchat where he led go-to-market strategy for their advertising product portfolio. His ability to drive innovation and deliver results in dynamic environments and areas such as advertising technology and digital marketing will be invaluable as Viral Nation continues to expand its product suite.

“This is an extremely exciting time to be joining Viral Nation and contribute to the evolution of our product offerings,” said Spiro. “What makes social platforms so powerful is exactly what gives influencer marketing its power and potential: the human need for community. I look forward to leveraging my experience and collaborating with our talented technology team in driving innovation—delivering impactful solutions for our brands and creators.”

Ahmad Nassri, a distinguished technology leader, startup advisor and investor, comes to Viral Nation with a proven track record of building and scaling software platforms, while also ensuring the stability and sustainability of critical open-source technologies. Nassri’s leadership roles at npm, TELUS, and Kong have equipped him with a deep understanding of enterprise product development, aligning seamlessly with Viral Nation’s commitment to helping brands build social-first ecosystems that support the modern customer journey.

“I’m delighted to join and collaborate with the talented team at Viral Nation,” said Nassri. “Together, we will continue to evolve our tech stack to unlock new opportunities for our clients and help them do social-first with agility and at enterprise scale.”

Spiro’s leadership and experience in driving performance revenue and innovation across major social platforms will play a major role in elevating Viral Nation’s products, while Nassri’s proven track record in building innovative technology solutions positions him as a key driver in Viral Nation’s technological evolution.

“Our dedication to providing first in class tech solutions for a social-first approach remains unwavering,” said Mat Micheli, co-CEO at Viral Nation. “Having Nicholas and Ahmad on board enhances our excitement for the future of Viral Nation, as we continue to lead the industry in social-first transformation.”

As a global authority in social-first and creator-first technology, Viral Nation stands alone with the only unified tech stack that adeptly and securely caters to all requirements of social-first brand evolution. Viral Nation technology solutions have been critically acclaimed including being recognized as a finalist for the upcoming 2024 SXSW Innovation Awards and the winners of a 2023 Merit Technology Award.

About Viral Nation

Viral Nation unlocks the full power of social-first marketing to scale brands into the future.

Since 2014, Viral Nation has been connecting the dots between Culture, Influence and Technology to drive meaningful results for clients ranging from the world’s biggest brands to the individual influencer. Today, as the leader in social-first transformation, we unite the social ecosystem through our full-service creative agency, a 360° digital talent representation agency and social-first suite of technology solutions. Named as one of the fastest growing companies in North America for 2023 by Deloitte, Viral Nation is active in eight countries and is home to the largest influencer roster. Our multidisciplinary teams are as diverse as our portfolio, proud to fuel growth for global brands including Anheuser-Busch, Baidu, Campbell’s, The Coca-Cola Company, Disney, eOne, Microsoft, Meta Platforms, Tencent, TJX, Uber, and Warner Bros. For more information, please visit and follow us on LinkedIn, Twitter, Instagram, and TikTok.

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