About ten days ago we wrote about Twitter’s new creator fund programme (pressured by Threads much?). Last Thursday, several Twitter influencers posted that they’d received the first payouts as part of the platform’s new creator ad revenue share program reporting that the pay was generous.

As previously explained by Twitter, the platform shared ad revenue with creators who are subscribed to Blue, have at least three million impressions on posts in each of the last three months and pass a “human review” for the platform’s creator monetization standards. Applications have yet to open.

According to one of Musk’s tweets, payouts are dependent on how many ads are shown to other verified users in the replies of a creator’s post. Having said that, recent reports have thrown Twitter’s payout methods into question. According to a Media Matters for America post, some of the biggest and earliest beneficiaries of the ad revenue share program influencers whose content sits in the far-right of politics.

Among these far-right influencers are Andrew Tate, Ian Miles Cheong and an account called End Wokeness who have collectively earned over $80,000 in cumulative pay beginning in February, when Musk first announced the program. On the other hand, not every influencer who has received big payouts sits on the far right with Billy Markus, creator of Dogecoin, boasting one of the largest payouts at over $37,000. Mr. Beast has also reportedly received around $25,000.

Other payouts have gone to journalists and political pundits, many of whom are right-wing or independent, including tech journalists Brian and Ed Krassenstein, Turning Point USA’s Benny Johnson, Babylon Bee’s Ashley St. Clair and White House reporter Simon Ateba.

With Threads not seeming so news-friendy in its very early days, this news has pleased many journalists with Keith Coleman tweeting “Next generation of journalists should be able to make a living doing it on Twitter. After many years, great to see it becoming possible…” However, most creators , including Coleman, who have posted about Twitter payouts are apolitical or centrist, or range across the conservative spectrum. 

On Saturday, Musk tweeted that Twitter is still operating with a negative cash flow, largely due to a roughly 50% drop in ad revenue. Advertisers cut spending on the platform 59% year over year in the first week of April, according to an internal document obtained by the New York Times.

Categorized in: