Twitter verification in chaos as rivals offer free lifetime verification

Most public figures didn’t lose their blue check marks on Twitter, despite fears they would disappear over the weekend if they weren’t using Twitter Blue. Instead, Twitter updated the description of verified accounts.

Indian microblogging service Koo is offering free “lifetime” verification for notable accounts as an alternative to Twitter’s verification system.

Publishers such as The New York Times or celebrities such as LeBron James, to vow they’ll do without the verification.

Startups like Koo are taking advantage of the disarray caused by Twitter’s verification update, as some users and publishers have vowed to forgo verification, which could thwart Twitter’s plans to use it as a revenue driver.

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