Twitter has lifted its ban on cannabis advertising, opening up new opportunities for marketers to reach cannabis consumers. With the loosening of restrictions, cannabis brands are expected to invest heavily in testing and learning on the platform.
Despite the changes, Twitter’s policies around cannabis advertising still have some limitations. For example, advertisers must comply with all applicable laws and regulations, and ads must not promote the sale or use of illegal drugs.
However, the move is seen as a positive step for the cannabis industry, which has faced challenges in advertising due to legal restrictions and social stigma. With Twitter now allowing cannabis advertising, marketers have a new avenue to reach their target audience and drive business growth.
Overall, the move by Twitter is expected to have a significant impact on the cannabis industry and provide a valuable opportunity for marketers to test and learn on the platform.
