Created by ex-Twitter employees, Spill is a multimedia microblogging app with a visual-first interface reminiscent of Tumblr.

The platform aims to prioritize diverse communities from the start, seeking to onboard Black and queer creators who often shape trends and memes.

Spill plans to leverage media sponsorships, such as its partnership with the movie “The Blackening,” to generate revenue.

In contrast to other platforms, Spill intends to incentivize positive behavior through a user’s “rep score,” rewarding consistent and active members. The app is still in its beta stage but has ambitious plans for the future, including developing a custom content moderation language model and incorporating blockchain-based creator features.

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