Twitch is an Amazon-owned video streaming unit that focuses on video game live streaming and is led by chief executive officer Emmett Shear. The platform has recently decided to cut pay for top streamers and, as you may expect, this hasn’t gone down very well among some senior leaders.
Chief content officer Laura Lee is set to take over the platform at the end of this year and will have her work cut out for her by the sounds of things.
The shake-up in Twitch’s creator leadership began when chief content officer Michael Aragon and head of creator development Marcus Graham, better known by online name djWHEAT, departed the company early in the year. Then in September Constance Knight, senior vice president of global creators, also announced her departure from the company just over a year after joining. That means senior roles tasked with creator partnerships and developments have been unfilled.
Lee’s takeover will therefore consist of smoothing out the drama while also rebuilding partnerships with these creators. Lee’s background consists of eight years at YouTube who she left in 2015 to work in consulting for Patreon and media companies.
Lee’s appointment will reduce some of the load from president Dan Clancy, who currently manages the bulk of Twitch’s creator, product and engineering initiatives, The Information’s new org chart shows.
In regards to who will report to Lee, this includes Bailey Rosser, head of content programming; Craig Knapp, senior vice president and global head of business development; Jimmy Tang, head of strategy analytics; Valerie Meraz, vice president of North American creator partnerships; and Chris Mead, head of global partnerships. The streaming website is also hiring directors of creator acquisitions, retention and programs, according to its careers page.
These in-house changes elevate Twitch and further demonstrates its priority towards creator partnerships and maintaining relationships with creators unhappy with the new revenue share.
The full Twitch og chart can be found here.