Tumblr has been enjoying a resurgence thanks to some recent policy changes and ongoing chaos at Twitter, and that’s drawn a few real-world celebrities like Ryan Reynolds and Lynda Carter to the platform.
Unlike most big social networks, though, Tumblr doesn’t verify high-profile accounts’ authenticity. That’s caused a little confusion since, without a link from some known off-platform account, it’s almost impossible to tell if these accounts are real.
Fortunately, Tumblr is rolling out a new feature that will do absolutely nothing to change this and you can buy it for a one-time fee of $7.99.
The Tumblr Important Blue Internet Checkmark is the latest of a few joke items Tumblr sells on its web store, and it does about what you’d expect: add a blue check actually two blue checks next to a blog of your choice.