Top Sustainable Lingerie Brands to Buy This Valentine’s Day

Valentine’s day…is that still a thing? Yes it is. But this year the message is more about self-love than romance. Who cares if you’re single, polyamorous, monogamous or stuck in a very ‘it’s complicated’ sort of situation, this February 14th is more ‘feeling myself’ vibes over feeling depressed about my love life. 

For this reason, we have compiled a list of sustainable and stunning lingerie brands for you to buy for your damn self this Valentine’s! 

Fruity Booty

London-based label Fruity Booty is stylish and sustainable. The brand favours curated, limited-run drops to avoid over-consumption and the majority of products are made from upcycled surplus fabrics, elastics and hardware. Non-deadstock materials are sourced ethically from the UK, Spain and Portugal – the latter country is home to Fruity Booty’s troupe of talented female artisans who have been lingerie specialists for over 30 years.

Organic Basics

Scandi label Organic Basics is transparent about its supply chain: information about the trusted, certified factory partners it works with can be found on the website. Detailed breakdowns that outline the materials used throughout the ranges, including Tencel and organic cotton, are also available to browse. When it comes to the design aspect of Organic Basics, expect minimalist styles in a variety of shapes and finishes.


As well as its appealing line of “organic undies for everyday” made from GOTS organic cotton, Knickey has partnered with a local NYC non-profit to launch an underwear recycling scheme (at the moment, it is only available in the US). In hope to divert as many pieces as possible from landfill, Knickey can repurpose “ready-to-retire” intimates.


Instead of seasonal releases or drops, Pico embarks upon “projects.” Its first venture looked into the “first things to be put on in the morning – super soft and simple, everyday underwear.” Products can be traced right back to the source: for the underwear range, the brand works directly with a small fair trade factory in India.


Founded in Copenhagen in 2010, with the mission to “unite sustainability and fashion,” Underprotection has grown its empire of lingerie, hosiery, sleepwear, loungewear and swimwear to be both stylish and ethically made. Tencel lyocell, banana fibres, organic cotton and recycled materials are among the fabrics used for its collections and all products are made in fair working conditions.

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