Top 3 campaigns that celebrate the LGBT+ community
Starbucks – Every Name’s a Story #whatsyourname
The ad follows James during his difficult transition process as people continue to call him by his birth name, Jemma. The story captures a true understanding of the struggles of gender diverse people forming their identities. Along with the film, the campaign raised funds for the charity Mermaid, which supports young trans people and their families through its helpline services (Campaign).
YouTube – #ProudToPlay
YouTube marked LGBT+ Pride Month by celebrating the World Cup in Brazil with a call for equality in all sports. Along with clips of Nelson Mandela, President Obama, Kobe Bryant, and Michael Sam, are lesser known YouTube creators who also speak out for diversity in sports and society. Athletes including Brooklyn Nets’ Jason Collins, L.A. Galaxy’s Robbie Rogers, and Kobe Bryant are among the supporters of the campaign.
Part of a “Give the Rainbow” campaign, the revamped Pride Packs from the Mars candy brand come in gray and white, with labeling that reads, “Only one rainbow matters during Pride,” reflecting a message shared in years past around Pride.