Content, content, content! When it comes to marketing, content seems to be all that counts these days. But how can we push our content to stand out among the heavily trafficked market? Here are a few platforms that will be sure to help you market yourself and your brand online.
Once you have identified the content that you want to create, you need to map out a solid editorial calendar and stick to it. Planning a content strategy around a calendar will help you be accountable and take the steps needed to regularly drive growth. It is a great way to motivate you to keep on top of a regular publishing schedule, and the SEMrush Marketing Calendar is the perfect tool to help you to do this.
Cost: Around £90 a month / Free Trial
If you’re finding it hard to stay on top of a large pile of trends, Google Trends keeps you updated. Enter a query and see how interest has trended over time and use this insight to create content around topics that are quickly gaining traction (gaining a competitive advantage by being the first to jump on a trend) or, similarly, identify those that are likely losing interest.
Cost: Free
This one is ideal if you’re not a graphic designer and want to create cool Instagram edits. Ask a graphic designer to remove a background from an image using Photoshop, and it will likely take hours using the lasso tool. Use Remove.bg and you will be able to remove backgrounds using AI in a matter of seconds. It’s as simple as that and can save you hours when cutting out images to use in your visuals.
Cost: Free with paid plans available
If your online presence depends on infographics then Piktochart is the one for you. The tool is perfect for people with no design skills to create beautiful infographics that look professional and help elevate your business’s content.
Cost: Free with paid plans available
Audacity – for podcast content
Ready to record your first podcast but not sure what tools you need to capture and edit your audio? Audacity is an easy-to-use multitrack audio recording and editing platform that’s far easier than it looks to get to grips with. In no time at all, you’ll be ready to hit record on your first podcast episode, and with the right software at your disposal, you’ll be able to edit out little blips and background noises before exporting straight in your required format.
Cost: Free
Buzzsprout – Hootsuite for podcasts
Once you have recorded your podcast, you need to host it somewhere. And Buzzsprout is a solid option to help you to manage and share your show with your listeners. You will also gain insights into each episode’s performance, as well as the devices that they are using and where in the world they are located — data that can help you to tailor your show’s content (and promotion strategy) to continue to grow.
Cost: Free with paid plans available
A leader in the email marketing tools space, Mailchimp offers a free plan with limited features and one you can upgrade to by paying. With its basic free plan, marketers can access features like creating and scheduling emails. Mailchimp’s USP is an intelligent recommendation feature. This feature gives you an insight into your audience and optimises your email marketing efforts. The content manager enables you to save your designs and store files for future access. Automated welcome emails, order confirmations, and abandoned cart reminders save your time.
Cost: Free up to 2,000 contacts, with 10,000 sends per month and a daily limit of 2,000. Paid plans available
This online video platform helps users create, edit and share videos. Personalise your content with your brand logo and design ideas using this tool. Wideo also has a variety of pre-made templates for those who may not be comfortable creating a video from scratch.
Cost: Free with paid plans available.
This is essentially a video maker with unique features. AI content and text from your blog can convert videos into informative marketing content using this tool.
Cost: Free with paid plans available.
