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Top 5 negotiation strategies for creative freelancers

Top 5 negotiation strategies for creative freelancers

by Wishu
17 December 2020
Simply reading the word โ€œnegotiationโ€ just connotes high-rise buildings and 80s shoulder pads, doesnโ€™t it? For many of us, there can be something quite intimidating just thinking about having to negotiate with a client for our services…
However, as much we may despise the idea of asking for higher rates, it is crucial not to shy away from discussing money as you’ll probably miss out on an opportunity to charge more effectively and ultimately command a higher rate. The way around the intimidation aspect is to have a simply laid-out game plan prepared.

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๐Ÿญ) ๐—ž๐—ป๐—ผ๐˜„ ๐˜๐—ต๐—ฒ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ ๐—ผ๐—ณ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜„๐—ผ๐—ฟ๐—ธ

Just because it includes the word โ€œfreeโ€ does NOT mean that clients should consider freelance careers as “hobby-ish” or not real work somehow. One of the primary goals of any potential first meeting with a client is to help them understand the value of your work. As a freelancer, use this opportunity to clearly affirm what you’re bringing to the table.

๐Ÿฎ) ๐——๐—ผ๐—ปโ€™๐˜ ๐—ฆ๐—ฒ๐—น๐—น, ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ฒ!

This is where concentrating your energy on asking questions ahead of quoting your rate is key. Ensure to ask questions before you quote your rate. This way, through conversation and gentle guidance, your client can start to gauge how valuable your services could be for them.

๐Ÿฏ) ๐—˜๐˜€๐˜๐—ฎ๐—ฏ๐—น๐—ถ๐˜€๐—ต ๐—ฎ ๐—บ๐—ถ๐—ป๐—ถ๐—บ๐˜‚๐—บ ๐—ฟ๐—ฎ๐˜๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜๐—ฎ๐˜† ๐—ณ๐—ถ๐—ฟ๐—บ

There are several handy freelance rate calculators that take your desired annual salary, taxes, expenses, and even a little wiggle-room for time off and sick days into account, in order to calculate your ideal minimum rate. Remember, this job is your means of earning a living. Learn to say no to anyone who requests you charge lower than the bare minimum.

๐Ÿฐ) ๐—–๐—ต๐—ฎ๐—ฟ๐—ด๐—ฒ ๐—ฝ๐—ฒ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜ ๐—ถ๐—ป๐˜€๐˜๐—ฒ๐—ฎ๐—ฑ ๐—ผ๐—ณ ๐—ฝ๐—ฒ๐—ฟ ๐—ต๐—ผ๐˜‚๐—ฟ

This has a number of advantages. Firstly, clients can view this positively, as theyโ€™re no longer concerned about how youโ€™re filling each hour, they just get the desired product or service. Secondly, it allows you to focus on the problem youโ€™re solving for them, and the value it provides, rather than simply trying to fill hours. You work on your own time.

๐Ÿฑ) ๐—ฆ๐—ฒ๐˜ ๐˜๐—ต๐—ผ๐˜€๐—ฒ ๐—ฏ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฎ๐—ฟ๐—ถ๐—ฒ๐˜€

Firstly, draft a terms agreement, which is a basic contract that anyone could read and quickly understand what the nature of your arrangement is. Always aim to get this signed by both parties ahead of undertaking any work. Be sure to include details of the payment schedule.



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