Brands have long collaborated with celebrities to leverage their star power and reach a wider audience. In recent times, these collaborations have become increasingly creative and entertaining. In this article, we bring you the top 5 celebrity brand collaborations that you need to know about right now.
Snoop Dogg x 19 Crimes Wine
To promote his wines, 19 Crimes, Snoop Dogg took a unique approach by using a Snoop Dogg action figure in the ads. The action figure, called “Lil Snoop,” floats in a swimming pool and embraces a stemless glass of wine.
The ads are a refreshing take on celebrity marketing and showcase Snoop Dogg’s humor and creativity. They are a testament to the power of creative collaborations.
Rose Leslie and Kit Harrington x Make My Money Matter
Game of Thrones stars Rose Leslie and Kit Harrington teamed up for a PSA with Make My Money Matter. The spot shows the couple in couple’s counseling, where Leslie expresses her frustration with Harrington’s lack of action and affirmation. However, the twist reveals that the two represent the U.K.’s major banks and their toxic love affairs with oil companies.
The ad is a brilliant commentary on the banks’ false promises of sustainability and renewable energy. The spot demands multiple viewings to fully appreciate its message.
Sydney Sweeney x Ford
In a collaboration with Ford, Euphoria actress Sydney Sweeney showcases her love for cars. The spot features Sweeney getting her hands dirty in the mechanic shop and cruising the coastal roads in her vintage Ford Bronco.
The campaign also features a line of “female-forward workwear” with Dickies. The ads will air across social, digital, and broadcast and connected TV through June.
Brian Cox x DirecTV
Brian Cox, who played Logan Roy on the HBO series Succession, brings his character’s energy to DirecTV’s campaign. Cox portrays an “Overly Direct Spokesperson,” who inserts himself into silly situations to highlight the luxury of well-performing cable.
The ads are a humorous take on the frustration people feel when their cable connection glitches. Cox’s menacing yet calm demeanor adds to the spot’s entertainment value.
Ben Affleck x Dunkin’
Actor Ben Affleck returned to Dunkin’ after the success of their Super Bowl commercial. This time, Affleck directed, conceived, and starred in a self-aware spot that pokes fun at his reluctance to do commercials. The ad features Affleck trying to convince the register workers that he is not doing a commercial, while they watch in confusion.
The commercial is authentic and meta, as Affleck claims, and it’s refreshing to see a celebrity make light of their celebrity status. The in-house production by Artists Equity, the studio Affleck runs with Matt Damon, adds to the spot’s authenticity.
These celebrity brand collaborations show that when done right, they can be entertaining, informative, and effective. From self-aware spots to humorous ads, these collaborations add value to both brands and celebrities. Keep an eye out for more exciting collaborations in the future.
