𝗧𝗿𝗲𝗻𝗱 #𝟰 𝗗𝗶𝗿𝗲𝗰𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴
In a bid to get more clients, freelancers are taking the conversation to DMs. Freelancers are using their marketplace profile link when responding or talking to clients, this generated leads quicker as-well-as easing the client journey so they can message, manage the project, and pay on one platform.
𝗧𝗿𝗲𝗻𝗱 #𝟱 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗦𝗺𝗮𝗿𝘁 𝗕𝗶𝗱𝗱𝗶𝗻𝗴
Those involved in digital marketing are already familiar with automation, but now Google has announced Google Ads updates that will likely lead to automation and smart bidding becoming the new normal. Now you have the ability to choose conversion action at the campaign level. This will help you maximise your lead conversion.
𝗧𝗿𝗲𝗻𝗱 #𝟲 Upskill
Upskilling is still a key trend of 2020, and it’s not going anywhere soon.
𝗧𝗿𝗲𝗻𝗱 #𝟳 𝗠𝗶𝗰𝗿𝗼-𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀
More and more creatives are becoming Micro-Influencers. This is something that helps creatives become Industry experts and gain another source of passive income.
𝗧𝗿𝗲𝗻𝗱 #𝟴 𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀
Sentiment analysis tools like Critical Mention, Repustate, or Lexalytics reveal what people really think about your freelancer brand. You can then use that data to fine-tune not just the services you offer, but also your strategies for sales, marketing, social media, and content.
These are the 𝗧𝗼𝗽 𝟭𝟬 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 every Creative Freelancer should take a look at
𝗧𝗿𝗲𝗻𝗱 #1 𝗩𝗶𝗱𝗲𝗼 𝗖𝗼𝗻𝘁𝗲𝗻𝘁
Customers respond well to visual content, making video an important digital marketing tool in 2020 overall. It will continue to be important in November and beyond that in 2021.
𝗧𝗿𝗲𝗻𝗱 #𝟮 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁
A whopping 91% are seeking more visual and interactive content. Interactive content is different and new, and it stands out more.
𝗧𝗿𝗲𝗻𝗱 #𝟯 𝟯𝗗 𝗠𝗮𝗸𝗲𝘂𝗽
The future of the makeup world is always changing and AR and digital expression is something that came into the scene. More and more artists are upskilling and learning 3D design and how to do 3D makeup on models through software. This is not only a big trend in recent projects by Nike, Charlie XCX, and Selfridges but also something that helps with the uncertainty of the pandemic world.
𝗧𝗿𝗲𝗻𝗱 #𝟵 𝗩𝗹𝗼𝗴𝗴𝗶𝗻g
Vloggers speak directly to the viewer, creating a more personal and direct connection. Learning to differentiate your video content now will help for accommodating future trends… maybe we’ll list those next year for our 2021 digital marketing trends.
𝗧𝗿𝗲𝗻𝗱 #𝟭𝟬 𝗣𝗼𝗹𝗶𝘀𝗵𝗲𝗱 & 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗹𝗱 𝗲𝗺𝗮𝗶𝗹𝘀
Sending more interactive cold emails with links to your marketplace profile and blogs you have published with case studies of previous work you’ve done will do you just good.