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The suite life of LinkedIn creators

LinkedIn recently launched its second paid creator accelerator program for tech influencers. The program gives creators a $12,000 grant, coaches, and early access to tools. The second accelerator program plans to offer more networking opportunities and content analytics.

The creators, for their part, will make content for the platform, including videos and newsletters.

For its second iteration of the program, the professional social network decided to focus on tech and innovation creators, rather than take the more general approach it took the first time.

The creators for the program include: 

  • Pete Cashmore, founder of the news website Mashable
  • Reed Duchscher, CEO of Night and manager to MrBeast and Dude Perfect
  • Bill Young, head of games at Twitch and former head of video strategy at EA

Based on feedback from participants in LinkedIn’s first US creator accelerator program, the program plans on offering more content analytics features to show how creators’ content performs over time, as well as more networking opportunities for creators. 

My key question stands, will LinkedIn start an creator marketplace like Meta and TikTok has done, encouraging brands in influencer marketing…

The company told Insider over 13 million LinkedIn members now use creator mode. The platform also hosts 49,000 newsletters, which more than 150,000 users subscribe to, according to the company.

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