In 2022, live shopping will be the internet’s first development of shoppable content, and it will be brought to life in a variety of ways as new livestream and social platforms enable users to interact with live hosts and purchase things directly from their phones.
This hot business has piqued the interest of brands and marketers, as we’ve seen tremendous year-on-year (YoY) growth over several years abroad, and many believe that 2022 will be the tipping point for an exponential surge in the market.
Here are our top three tips for live shopping success: what livestream audiences want, how to choose talent, and what you can learn from the best shops. So, let’s try to make sense of it all…
- Live is meant to be live. The live feedback loop between the presenter and the chat is one of the most valuable aspects of live shopping. Consumers can actively ask the presenters questions about items and receive real-time responses, resulting in constant engagement.
- Finding your live-streamers. Fortunately, we already know what has driven the rapid rise of live shopping: talent. Consumers watch live streaming for the ritualistic, genuine interaction with a host on a topic they’re interested in.
- Follow the retailers. Major retailers have been the biggest investors in developing live shopping programmes and technology in recent years. As the popularity of live shopping develops, major sales events such as Prime Day, Cyber Monday, and the holidays will become critical opportunities for retailers to demonstrate how they can go live and attract new customers. Retailers’ products, special offers, and “live only” offerings can make or ruin a successful stream.
Overall, live purchasing is the future of online content shopping. As can be seen, huge changes are taking place in the platforms, talent, and retailers, all of which are critical for attracting large audiences. Marketers will need to know how to adjust as YouTube, Instagram, Facebook, and Snapchat join the live shopping game.
Subscribe to our email newsletter to get the latest posts delivered right to your email.