The rise of decentralized social media networks

All I’ve been seeing on the internet lately is how Twitter is dying and how decentralised network apps like Mostodon will take over. 

Twitter is not dead, and I don’t see it going away anytime soon. But, blockchain-based social media applications are gaining great traction as Web3 focus grows within businesses and professionals.

What’s the point of decentralized social networks? Decentralized social networks aim to enable participants to take back ownership of and better monetise their content and data. Mastodon is one example of a decentralized social network. It is based on open-source software and functions a lot like Twitter. 

Decentralized social networks give users more control and autonomy. An individual can set up their social network and determine how it operates and what users can say. Instead of having content monitored by a corporation, the founder.


Should we start thinking about how our brands will fit into those platforms? How will we establish our communities there?

Decentralized social networks such as Mastodon and Damus have a long way to go before they can compete with the likes of Twitter. At the moment, there is no user-friendly or simple-to-use decentralised social network app. Mastodon recently released Mammoth, a free app that aims to make it easier to get started with decentralised social media. But this isn’t particularly exciting. 

Apps like Twitter and Discord are fine to use even if your company focuses on Web3 or is attempting to push efforts to explore the Web3 space. 


Companies such as Flipboard are beginning to embrace an alternative approach to social networking by expanding their Mastodon capabilities. This demonstrates that change can happen quickly, which will aid in the acceptance of decentralised networks much sooner than me and you might think.  

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