The playbook for monetising your video and audio content creation…

Have you ever thought about monetising from video/audio content? We took a deep-dive at how successful creators on YouTube have supercharged their video and audio content…

The software, tools, and best practices for great content:

  • Pre Recording Tips (e.g., How do you design a set?)
  • Recording (e.g., What gear you should use, and on-camera tips)
  • Post-Production (e.g., How he systematized/outsourced editing)

Whether you want to get into podcasting, streaming, or just spruce up your video calls, listen up for the tips from successful creators!

Don’t worry about designing the perfect visual set.

The most crucial factor is that your recording environment is comfortable and conducive to quality work. Make sure it’s warm, that you have (non-spillable) refreshments on hand, and that it’s a comfortable place to sit and record.

Beyond that, there are a few best practices for background design.

Since different cameras and recording/streaming softwares handle mirroring different and can make a mess of signs or text you’re hoping people will read, we suggest to have nothing with words in the background. Instead, place a few large pieces in the background that speak to your personality.

You have ~3 seconds to grab someone’s attention in a video…

So bring the right presence to the recording. That starts by dialing up the energy. The camera and video drops you down around 20%, so you need to compensate by smiling, and showing your emotions a little more than you may expect.

As for gear, you don’t need to drop a fortune. A little money and some inside tips will take you a long way:

  • Sound quality makes all the difference
  • Your laptop’s webcam is likely good enough, as long as your space is lit properly.
  • If you don’t know lighting, these are the 2 best videos to watch (here and here) that will teach you how to light your space.

Use standard operating procedures (SOPs) to outsource key tasks.

SOPs are step-by-step guides for completing a task, you can use them to outsource editing and free your time for other tasks.

Every SOP contains a “How much is this worth?” section that spells out how the task creates value for the business, so everyone feels invested in their work.

We suggest useing Notion to write and manage SOPs, and developed your process based on Disney’s training practices (outlined in Be Our Guest) and a book called The Art of Less Doing. In a nutshell:

  • The SOP is written, and includes an overview video of him talking through the task. 
  • It’s shared with an employee, who is trained on the process.
  • That employee then trains 1 other person using the SOP, to ensure there’s redundancy in the system, and it doesn’t require Doc to continue.
  • The 3rd person records any final notes needed in the SOP to ensure it’s clear to outsiders.

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