The Tokyo Olympics takes us back through the mental journey that was the Covid pandemic. The IOC (International Olympic Committee) convey this message further through the hashtag #StrongerTogether.
The spot takes the viewer through the athletes’ journey to the Olympic Games Tokyo 2020, and how they kept moving even when the world around them stopped.
Featuring past and present including Olympians Usain Bolt, Naomi Osaka, Andre De Grasse, Yusra Mardini and Nyjah Houston, the ad celebrates the strength, resilience and determination of athletes to bring hope, unity and inspiration to people around the world. This is something we can all relate to, no matter what field we are in, but it is truly beautiful to witness it on such an international scale.
This year’s Olympics also welcomes exciting changes such as the first ever skateboarding tournament the games have ever seen. Tony hawk represents the skateboarding community in the clip.
The overall message is the belief that the world moves forward only when it moves together. There is no doubt that the story embodies the irresistible power of the Olympic Games to unite people, communities and societies across the globe.
The campaign goes even further in demonstrating the power of #StrongerTogether as it encourages people all over to get involved in sport. A variety of activities are taking place on the IOC’s digital platforms to celebrate Olympic Day, including a dedicated Olympic Day yoga session with Christy Prior, live chats with Usain Bolt and Japanese surfer Kanoa Igarashi, plus workout sessions and a Q&A with tennis star Venus Williams. The activities incorporate both physical and mental health benefits which seem paramount after what we have endured for the past eighteen months.
Digital initiatives, such as virtual Olympic challenges, online workouts, virtual live chats with Olympians, online quizzes and webinars on the Olympic values, will also be organised by NOCs.