The importance of building a newsletter as a creator


The importance of building a newsletter as a creator

by Wishu
16 July 2020

On the 9th of July Wishu hosted a webinar to discuss the importance of building a newsletter with over 350 creators tuning in. Below you’ll find the topics we discussed during the webinar, alongside questions we answered.

Email Newsletters are a piece of marketing that shouldnโ€™t be ignored. Here is a list of reasons why you too, should be using it for your business!

Let’s start with the key topicโ€ฆ ๐—ง๐—ต๐—ฒ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ผ๐—ณ ๐—ฎ ๐—ป๐—ฒ๐˜„๐˜€๐—น๐—ฒ๐˜๐˜๐—ฒ๐—ฟ! I’ve gone ahead and split this into ๐Ÿฑ ๐—ธ๐—ฒ๐˜† ๐—ฝ๐—ผ๐—ถ๐—ป๐˜๐˜€ on why it’s important for a creator in 2020 to have a newsletter.

๐Ÿญ. ๐—œ๐˜โ€™๐—น๐—น ๐—ต๐—ฒ๐—น๐—ฝ ๐˜†๐—ผ๐˜‚ ๐—ฟ๐—ฒ๐—ธ๐—ถ๐—ป๐—ฑ๐—น๐—ฒ ๐—ผ๐—น๐—ฑ ๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€๐—ต๐—ถ๐—ฝ๐˜€!
Any freelancer will tell you that the key to happy working life is ensuring you can see the road ahead. Generally, thatโ€™s only possible if you have plenty of on-going client relationships. Moreover, to ensure such partnerships blossom, you need to keep in regular contact.

๐Ÿฎ. ๐—œ๐˜ ๐˜€๐—ฎ๐˜ƒ๐—ฒ๐˜€ ๐—ฎ ๐—ณ๐—ฟ๐—ฒ๐—ฒ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฟ ๐˜€๐—ถ๐—ด๐—ป๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐—ป๐˜ ๐˜๐—ถ๐—บ๐—ฒ
A great way to get yourself known as an independent worker is to spread your wings once in a while. Reach out to potential customers.

๐Ÿฏ. ๐—œ๐˜ ๐—ฒ๐—ป๐—ฎ๐—ฏ๐—น๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐˜€๐—ต๐—ผ๐˜‚๐˜ ๐—น๐—ผ๐˜‚๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ผ๐˜‚๐—ฑ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ
If you deliver a piece of work or a product that is particularly well-received, itโ€™s a great idea to create a mini case study to showcase what youโ€™re capable of. As a savvy freelancer may already be doing this. But, if those case studies are simply ending up as blog posts on your website, youโ€™re missing another trick.

๐Ÿฐ. ๐—œ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚ ๐—น๐—ผ๐—ผ๐—ธ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐—ป ๐—ฎ ๐—ณ๐—ฟ๐—ฒ๐—ฒ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฟ
Thereโ€™s absolutely nothing wrong with being a solo entrepreneur running a micro-enterprise, but if you battle against larger organisations in your industry, you may sometimes feel a little inadequate. Email marketing can help elevate the positioning of your micro business within the sector by painting a professional public image that wouldnโ€™t look out of place in a much larger organisation.

๐Ÿฑ. ๐—œ๐˜โ€™๐˜€ ๐—ป๐—ผ๐˜ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ
The cost of email marketing software has reduced significantly over recent years. Services like mailingmanager now available for comfortable monthly fees.

A commonly asked question was on ๐˜„๐—ต๐—ฎ๐˜ ๐˜๐—ผ ๐—ถ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ฒ ๐—ถ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ป๐—ฒ๐˜„๐˜€๐—น๐—ฒ๐˜๐˜๐—ฒ๐—ฟโ€ฆ these are the following key ๐Ÿ” things you should consider includingโ€ฆ

  • Include updates about your work (portfolio updates)
  • Include clients you work with
  • Updates on services you offer
  • Updates on academy services (+ discounts)
  • Giveaways to attract more service buyers
  • Social media channels
  • Blogs you have written
  • Direct booking to services (using Wishu offer link allowing anyone to book your service – Web coming end of this month).

๐—ช๐—ต๐—ถ๐—ฐ๐—ต ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ฟ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—œ ๐—ฐ๐—ต๐—ผ๐—ผ๐˜€๐—ฒ? There are many providers to consider, we listed 5 you can try out with free trialsโ€ฆ

  • Sendgrid – set up for free
  • Sendinblue – set up for free
  • Mailchimp – most popular
  • AWeber – 30 days of free trial
  • iContact – 30 days free trial (more expensive, but feature-rich)

And finally, the big questions come upโ€ฆ ๐—›๐—ผ๐˜„ ๐—ฑ๐—ผ ๐—œ ๐—ธ๐—ป๐—ผ๐˜„ ๐—œ’๐—บ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐—š๐——๐—ฃ๐—ฅ ๐—ฟ๐—ฒ๐—ด๐˜‚๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€โ€ฆ

If you hold data about your clients & users โ€“ even something as basic an email list โ€“ you have to comply with GDPR.

The bottom line? If you have other peopleโ€™s personal information, you should comply โ€“ just to be safe. A good first step to complying with GDPR is to check that your data gathering tools are right for the job.

Letโ€™s start with the classic example โ€“ if youโ€™re sending an email to someone who hasnโ€™t signed up to your newsletter but you would like to include them in it. At the very end, you notice a cheeky caption: โ€œIโ€™m sending this newsletter to you because we are connected on LinkedInโ€.

Check GDPR regulations before setting up an email list.

๐—ง๐—ผ ๐—ฟ๐—ฒ๐˜„๐—ฎ๐˜๐—ฐ๐—ต ๐˜๐—ต๐—ฒ ๐˜„๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ ๐—ฝ๐—น๐—ฒ๐—ฎ๐˜€๐—ฒ ๐—ฐ๐—ต๐—ฒ๐—ฐ๐—ธ ๐—ถ๐˜ ๐—ผ๐˜‚๐˜ ๐—ต๐—ฒ๐—ฟ๐—ฒ: https://bit.ly/2AKPbye (register and the video will be available)


Leave a Reply

Related Stories

15 July 2020

How to manage your money bag: the bookkeeping edition

The freedom many freelancers have been able to experience can sometimes be daunting when it comes to dealing with the admin side of things.

23 October 2020

Top 10 Creative Trends Creators Should Focus On!

19 January 2021

Discover & RSVP to top upcoming events for freelancers

2021 is a year for upskilling! With these top events, designed for the creative freelancer you can enhance your freelancer business, leads, and maximise growth.