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The importance of building a newsletter as a creator

The importance of building a newsletter as a creator

by Wishu
29 July 2020

Yesterday, Wishu hosted a webinar to discuss the importance of building a newsletterโ€ฆ with over 350 creators tuning in. Below you’ll find the topics we discussed during the webinar, alongside top questions we answered.

Email Newsletters are a piece of marketing that shouldnโ€™t be ignored. Here is a list of reasons why you too, should be using it for your business!

Let’s start with the key topicโ€ฆ ๐—ง๐—ต๐—ฒ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ผ๐—ณ ๐—ฎ ๐—ป๐—ฒ๐˜„๐˜€๐—น๐—ฒ๐˜๐˜๐—ฒ๐—ฟ! I’ve gone ahead and split this into ๐Ÿฑ ๐—ธ๐—ฒ๐˜† ๐—ฝ๐—ผ๐—ถ๐—ป๐˜๐˜€ on why it’s important for a creator in 2020 to have a newsletter.

๐Ÿญ. ๐—œ๐˜โ€™๐—น๐—น ๐—ต๐—ฒ๐—น๐—ฝ ๐˜†๐—ผ๐˜‚ ๐—ฟ๐—ฒ๐—ธ๐—ถ๐—ป๐—ฑ๐—น๐—ฒ ๐—ผ๐—น๐—ฑ ๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€๐—ต๐—ถ๐—ฝ๐˜€!
Any freelancer will tell you that the key to happy working life is ensuring you can see the road ahead. Generally, thatโ€™s only possible if you have plenty of on-going client relationships. Moreover, to ensure such partnerships blossom, you need to keep in regular contact.

๐Ÿฎ. ๐—œ๐˜ ๐˜€๐—ฎ๐˜ƒ๐—ฒ๐˜€ ๐—ฎ ๐—ณ๐—ฟ๐—ฒ๐—ฒ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฟ ๐˜€๐—ถ๐—ด๐—ป๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐—ป๐˜ ๐˜๐—ถ๐—บ๐—ฒ
A great way to get yourself known as an independent worker is to spread your wings once in a while. Reach out to potential customers.

๐Ÿฏ. ๐—œ๐˜ ๐—ฒ๐—ป๐—ฎ๐—ฏ๐—น๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐˜€๐—ต๐—ผ๐˜‚๐˜ ๐—น๐—ผ๐˜‚๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ผ๐˜‚๐—ฑ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ
If you deliver a piece of work or a product that is particularly well-received, itโ€™s a great idea to create a mini case study to showcase what youโ€™re capable of. As a savvy freelancer may already be doing this. But, if those case studies are simply ending up as blog posts on your website, youโ€™re missing another trick.

๐Ÿฐ. ๐—œ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚ ๐—น๐—ผ๐—ผ๐—ธ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐—ป ๐—ฎ ๐—ณ๐—ฟ๐—ฒ๐—ฒ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฟ
Thereโ€™s absolutely nothing wrong with being a solo entrepreneur running a micro-enterprise, but if you battle against larger organisations in your industry, you may sometimes feel a little inadequate. Email marketing can help elevate the positioning of your micro business within the sector by painting a professional public image that wouldnโ€™t look out of place in a much larger organisation.

๐Ÿฑ. ๐—œ๐˜โ€™๐˜€ ๐—ป๐—ผ๐˜ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ
The cost of email marketing software has reduced significantly over recent years. Services like mailingmanager now available for comfortable monthly fees.

A commonly asked question was on ๐˜„๐—ต๐—ฎ๐˜ ๐˜๐—ผ ๐—ถ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ฒ ๐—ถ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ป๐—ฒ๐˜„๐˜€๐—น๐—ฒ๐˜๐˜๐—ฒ๐—ฟโ€ฆ these are the following key ๐Ÿ” things you should consider includingโ€ฆ

  • Include updates about your work (portfolio updates)
  • Include clients you work with
  • Updates on services you offer
  • Updates on academy services (+ discounts)
  • Giveaways to attract more service buyers
  • Social media channels
  • Blogs you have written
  • Direct booking to services (using Wishu offer link allowing anyone to book your service – Web coming end of this month).

๐—ช๐—ต๐—ถ๐—ฐ๐—ต ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ฟ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—œ ๐—ฐ๐—ต๐—ผ๐—ผ๐˜€๐—ฒ? There are many providers to consider, we listed 5 you can try out with free trialsโ€ฆ

  • Sendgrid – set up for free
  • Sendinblue – set up for free
  • Mailchimp – most popular
  • AWeber – 30 days of free trial
  • iContact – 30 days free trial (more expensive, but feature-rich)

And finally, the big questions come upโ€ฆ ๐—›๐—ผ๐˜„ ๐—ฑ๐—ผ ๐—œ ๐—ธ๐—ป๐—ผ๐˜„ ๐—œ’๐—บ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐—š๐——๐—ฃ๐—ฅ ๐—ฟ๐—ฒ๐—ด๐˜‚๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€โ€ฆ

If you hold data about your clients & users โ€“ even something as basic an email list โ€“ you have to comply with GDPR.

The bottom line? If you have other peopleโ€™s personal information, you should comply โ€“ just to be safe. A good first step to complying with GDPR is to check that your data gathering tools are right for the job.

Letโ€™s start with the classic example โ€“ if youโ€™re sending an email to someone who hasnโ€™t signed up to your newsletter but you would like to include them in it. At the very end, you notice a cheeky caption: โ€œIโ€™m sending this newsletter to you because we are connected on LinkedInโ€.

Check GDPR regulations before setting up an email list.

๐—ง๐—ผ ๐—ฟ๐—ฒ๐˜„๐—ฎ๐˜๐—ฐ๐—ต ๐˜๐—ต๐—ฒ ๐˜„๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ ๐—ฝ๐—น๐—ฒ๐—ฎ๐˜€๐—ฒ ๐—ฐ๐—ต๐—ฒ๐—ฐ๐—ธ ๐—ถ๐˜ ๐—ผ๐˜‚๐˜ ๐—ต๐—ฒ๐—ฟ๐—ฒ: https://bit.ly/2AKPbye (register and the video will be available)

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