Yesterday, Wishu hosted a webinar to discuss the importance of building a newsletterโฆ with over 350 creators tuning in. Below you’ll find the topics we discussed during the webinar, alongside top questions we answered.
Email Newsletters are a piece of marketing that shouldnโt be ignored. Here is a list of reasons why you too, should be using it for your business!
Let’s start with the key topicโฆ ๐ง๐ต๐ฒ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ฐ๐ฒ ๐ผ๐ณ ๐ฎ ๐ป๐ฒ๐๐๐น๐ฒ๐๐๐ฒ๐ฟ! I’ve gone ahead and split this into ๐ฑ ๐ธ๐ฒ๐ ๐ฝ๐ผ๐ถ๐ป๐๐ on why it’s important for a creator in 2020 to have a newsletter.
๐ญ. ๐๐โ๐น๐น ๐ต๐ฒ๐น๐ฝ ๐๐ผ๐ ๐ฟ๐ฒ๐ธ๐ถ๐ป๐ฑ๐น๐ฒ ๐ผ๐น๐ฑ ๐ฟ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐๐ต๐ถ๐ฝ๐!
Any freelancer will tell you that the key to happy working life is ensuring you can see the road ahead. Generally, thatโs only possible if you have plenty of on-going client relationships. Moreover, to ensure such partnerships blossom, you need to keep in regular contact.
๐ฎ. ๐๐ ๐๐ฎ๐๐ฒ๐ ๐ฎ ๐ณ๐ฟ๐ฒ๐ฒ๐น๐ฎ๐ป๐ฐ๐ฒ๐ฟ ๐๐ถ๐ด๐ป๐ถ๐ณ๐ถ๐ฐ๐ฎ๐ป๐ ๐๐ถ๐บ๐ฒ
A great way to get yourself known as an independent worker is to spread your wings once in a while. Reach out to potential customers.
๐ฏ. ๐๐ ๐ฒ๐ป๐ฎ๐ฏ๐น๐ฒ๐ ๐๐ผ๐ ๐๐ผ ๐๐ต๐ผ๐๐ ๐น๐ผ๐๐ฑ ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ผ๐๐ฑ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ผ๐๐ฟ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ
If you deliver a piece of work or a product that is particularly well-received, itโs a great idea to create a mini case study to showcase what youโre capable of. As a savvy freelancer may already be doing this. But, if those case studies are simply ending up as blog posts on your website, youโre missing another trick.
๐ฐ. ๐๐ ๐บ๐ฎ๐ธ๐ฒ๐ ๐๐ผ๐ ๐น๐ผ๐ผ๐ธ ๐ฏ๐ถ๐ด๐ด๐ฒ๐ฟ ๐๐ต๐ฎ๐ป ๐ฎ ๐ณ๐ฟ๐ฒ๐ฒ๐น๐ฎ๐ป๐ฐ๐ฒ๐ฟ
Thereโs absolutely nothing wrong with being a solo entrepreneur running a micro-enterprise, but if you battle against larger organisations in your industry, you may sometimes feel a little inadequate. Email marketing can help elevate the positioning of your micro business within the sector by painting a professional public image that wouldnโt look out of place in a much larger organisation.
๐ฑ. ๐๐โ๐ ๐ป๐ผ๐ ๐ฒ๐
๐ฝ๐ฒ๐ป๐๐ถ๐๐ฒ
The cost of email marketing software has reduced significantly over recent years. Services like mailingmanager now available for comfortable monthly fees.
A commonly asked question was on ๐๐ต๐ฎ๐ ๐๐ผ ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ฒ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ป๐ฒ๐๐๐น๐ฒ๐๐๐ฒ๐ฟโฆ these are the following key ๐ things you should consider includingโฆ
- Include updates about your work (portfolio updates)
- Include clients you work with
- Updates on services you offer
- Updates on academy services (+ discounts)
- Giveaways to attract more service buyers
- Social media channels
- Blogs you have written
- Direct booking to services (using Wishu offer link allowing anyone to book your service – Web coming end of this month).
๐ช๐ต๐ถ๐ฐ๐ต ๐ฝ๐ฟ๐ผ๐๐ถ๐ฑ๐ฒ๐ฟ ๐๐ต๐ผ๐๐น๐ฑ ๐ ๐ฐ๐ต๐ผ๐ผ๐๐ฒ? There are many providers to consider, we listed 5 you can try out with free trialsโฆ
- Sendgrid – set up for free
- Sendinblue – set up for free
- Mailchimp – most popular
- AWeber – 30 days of free trial
- iContact – 30 days free trial (more expensive, but feature-rich)
And finally, the big questions come upโฆ ๐๐ผ๐ ๐ฑ๐ผ ๐ ๐ธ๐ป๐ผ๐ ๐’๐บ ๐ณ๐ผ๐น๐น๐ผ๐๐ถ๐ป๐ด ๐๐๐ฃ๐ฅ ๐ฟ๐ฒ๐ด๐๐น๐ฎ๐๐ถ๐ผ๐ป๐โฆ
If you hold data about your clients & users โ even something as basic an email list โ you have to comply with GDPR.
The bottom line? If you have other peopleโs personal information, you should comply โ just to be safe. A good first step to complying with GDPR is to check that your data gathering tools are right for the job.
Letโs start with the classic example โ if youโre sending an email to someone who hasnโt signed up to your newsletter but you would like to include them in it. At the very end, you notice a cheeky caption: โIโm sending this newsletter to you because we are connected on LinkedInโ.
Check GDPR regulations before setting up an email list.
๐ง๐ผ ๐ฟ๐ฒ๐๐ฎ๐๐ฐ๐ต ๐๐ต๐ฒ ๐๐ฒ๐ฏ๐ถ๐ป๐ฎ๐ฟ ๐ฝ๐น๐ฒ๐ฎ๐๐ฒ ๐ฐ๐ต๐ฒ๐ฐ๐ธ ๐ถ๐ ๐ผ๐๐ ๐ต๐ฒ๐ฟ๐ฒ: https://bit.ly/2AKPbye (register and the video will be available)
