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The hottest celeb X brand partnerships right now

I mean, the title says it all really…


Katy Perry X Just Eats

This one actually launched several months ago but the mega catchy jingle is trending on TikTok with celebrities and friends lip syncing each hilarious line of the verse. The tune references moments from Perry’s career and mentions a rhyming take out order for everyone from ‘eating a sub in the tub’ to ‘papaya salad while I’m singing a ballad’ and ‘a little sushi while I watch a movie’. A prime example of a successful jingle in 2022. 


Chloe Bailey x Pepsi

Pepsi remade another classic musical for its nostalgic “Soda Shop” line of beverages. Following Doja Cat’s viral rendition of “You’re the One That I Want” from “Grease,” singer Chloe Bailey put her spin on the titular song from “Footloose.”

Alone, the modernised version of the Kenny Loggins song is enough to get viewers tapping their toes, but the thrilling spot from agency VaynerMedia and production company London Alley is sure to get anyone busting moves of their own. Fabulously energetic choreography from Hannah Lux Davis and Sean Bankhead plus Bailey’s magnetism at the centre of the over-the-top production make the ad just as exciting as the content it’s served next to—which is saying something since it debuted this month during “Saturday Night Live.”

It’s a million miles from the mega cringe Kendall Jenner collab from several years ago, I can tell you that for free. 


LeBron James and Jason Momoa x Nike

Nike is celebrating LeBron James’ 20th season in the NBA by reminding people that despite being 37 years old, James has still got it (also with a new shoe, of course). Starring alongside “Aquaman” actor and mega zaddy Jason Momoa as Father Time, the basketball legend shows that the decades are no match for him in a series of funny social ads. The mini-series, made with agency Wieden+Kennedy, show James competing with a grey-bearded Momoa in various trials of strength. A recent spot showed the two stars pushing weights across his backyard while his sons and young basketballer Judea “Juju” Watkins watch on—but only James can see Momoa. As he heckles an invisible Father Time, the teens all comment that he’s “getting weird.”


Bad Bunny x Adidas

It seems as if everything Papi…sorry, I mean Bad Bunny, touches turns to gold. Benito continued his Adidas collaboration with the latest iteration of the blue-tint Bad Bunny Forum sneakers. The sold-out sneakers were released on August 27th and while you won’t find them at Adidas, they’re available on resale sites like StockX, Fight Club, Goat and Farfetch. The new drop follows the release of the Forum PWR “Catch and Throw” sneakers back in February and previous limited-edition Forum sneakers such as the “The First Café,” “Easter Egg” and “Back to School” editions released last year. The Forum Buckle Low sneakers are also available on StockX via the link below, and be sure to sign up at Adidas.com to get notified for the next exclusive drop. 

Oh and bye Kanye!


H.E.R. x L’Oreal Paris

Oscar and Grammy-winning recording artist H.E.R. was announced as the newest global ambassador for L’Oreal Paris in January. The music artist known for her illustrious curls, kicked off the campaign with a commercial for L’Oreal Paris Elvive Curls Dream Lengths Curls products. Some of her favourites include Micellar Shampoo and Frizz Killer Serum. To get her glowing look at the 2022 Grammys, H.E.R. used L’Oreal products including L’Oréal Paris Age Perfect Radiant Satin Blush, L’Oréal Paris Telescopic Mascara and L’Oréal Paris Colour Riche Lipstick.


Martha Stewart x Liquid Death

Following her appearance on last week’s Kardashians episode, Martha Stewart has officially resorted to dismembering human beings for Halloween. Liquid Death recruited the homemaker icon, who has become an unlikely favourite for edgy ads, to sell a festive novelty candle. A hyper-realistic replica of a severed hand holding a can of Liquid Death water, a laugh-out-loud spot reveals the amazing detail achieved by slicing real appendages.

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