Since lockdowns, podcasts have grown exponentially with some even triggering us reminding us of those winding walks during the super sunny Spring 2020 surrealist era. The reason for their popularity was, of course, a sense of conversational connection during a lonely period as well as a dose of keeping up with the newest as well as being entertained at a time when everybody was straddling housekeeping and working from home.
Since lockdown, the budget within the podcast industry has grown as have the possible genres available. The lockdowns also enabled podcast hosts to welcome a star studded array of guests who would have otherwise been unavailable (on tour).
Podcasts also have a lot of potential due to their diverse format. They don’t require visual (film) or physical (holding a book) attention. Podcasts are therefore perfect to listen to while exercising, during your morning ride to work, while vacuuming, and pretty much any other time a listener wants. They are also now more easily accessible than at any time in the past.
For brands, podcasts are a great form of implicit marketing. When a company decides to start its podcast to talk about what it does, its services, or its principles, it comes off as a powerful commercial tactic that is also highly beneficial to the listeners. It also doesn’t sound too ‘sales-y’ because usually the conversation diverges from the brand-focus alone.
Starting a podcast as a business is a great way to capitalize on this and cater to your potential customers. Podcasting as a business expansion method gives you the ability to communicate with your target audience on a more personal scale. You can keep your audience updated and engaged, and most significantly, you can leave them feeling a part of your company. Real-time engagement allows viewers to feel as though they are being seen and are a part of the stream, as well as demonstrating that you are a trustworthy business.
The listener demography is increasing in tandem with the variety of podcast content, and this trend is expected to continue in 2021. Podcast listeners are fully involved in the information available today, ranging from young teenagers to seniors, and spanning genders, ethnicities, and occupations.
Podcasts are listened to by 52% of all people using the Internet between the ages of 16 and 64. While podcasting is now a fluid sector, one thing appears certain: Audio will remain popular even after 2021.
It goes without saying that words on a web page cannot engage an audience as well as a voice can. That voice fosters trust, which in turn leads to the sale of a product or service.
Consider each podcast or streaming service as a search engine. When a user searches for information on a topic on Spotify or Apple Podcasts, their clicks and follows increase your rank, which leads to podcast monetization. Having your podcast is, therefore, a win-win situation for business owners.
