The Epica Awards are the only awards judged solely by advertising industry journalists from across the world.
Eight advertising projects have been awarded Grand Prix this year. Let’s take a look at who they are.
The awards were held virtually last week across seven categories. Two film awards were awarded – hence the eight awards – and were awarded to Riff Raff’s striking Festive campaign for Burberry and Danish agency &Co/NoA for its unusual approach to road safety in its A Helmet has Always Been a Good Idea campaign, which sees Vikings row about approaches to bike safety. &Co/NoA also picked up the award for Agency of the Year.
It was McCann Worldgroup who won Network of the Year. Its jury president Claire Beale, founder of the Creative Salon, said: “The work we’ve seen here is evidence of the amazing resilience of creative departments around the world. I can’t even imagine how people managed to produce work of such quality in times when remote working has been the norm, when entire countries have been shut down.
“I’ve been so excited and surprised by the calibre of the work. Everybody who made it to the shortlist deserves our absolute applause. If this is what is produced in a crisis, once things do return to normal I think we’re going to see our industry go from strength to strength creatively.”
The Print Grand Prix was awarded to British agency Leo Burnett for the McDonald’s Light’s On posters. Both the Digital and PR prizes went to the Belgium branches of Wunderman Thompson and BBDO.
It was however the British branch of Wunderman Thompson that took home the Alternative Grand Prix for its “The Homeless Bank Account” spot for HSBC.
Wunderman Thompson’s third award went to its Colombian branch winning the Design Grand Prix for its stunning work with Edina Energy.
Finally, Istanbul based agency VMLY&R took home the Responsibility Grand Prix for its colourful spot Change.org.