NOMOSU, standing for No More Sugar, is a new sugar-free chocolate brand born out of love for delicious food that are genuinely health-promoting and honestly sugar-free, sourced from nature and steered by science. The chocolate is created by Cacao and other organic ingredients.
The brand’s founder, nutritional therapist Sakiko Reuterskiöld, appointed London based studio Here Design to create an identity “that will present the brand to chocolate-lovers and conscious consumers” says the agency.
The colour palette of the recyclable packaging nods to the forests of Central and South America where the chocolate is produced. The soft colours are intended to symbolise the “clarity that a sugar-free diet brings”.
The brand’s logo, No Mo Su is highlighted in a bold white font against the background clouds of colour.
“We wanted to create an aesthetic that reflected the effect of living sugar free – the vibrant clarity that is brought to flavour,” says Mark Paton, co-founder of Here Design. “We also wanted to ensure that our work was refined and mature enough to echo the brand’s incredibly thorough science-led foundations.”