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“Sturm&Drang”: Prada’s new exhibition project

From 9 September to 23 January, the Fondazione Prada in Milan is hosting a new exhibition by Fondazione Prada, gta exhibitions and ETH Zurich. 

Curated by Luigi Alberto Cippini (Armature Globale), Fredi Fischli and Niels Olsen (gta exhibitions, Department of Architecture, ETH Zurich), “Sturm&Drang” explores the applications, experiences and environments related to Computer-generated imagery (CGI). The aim is to reveal the complexity of computer modeling and analyze the current production of images and their impact on our daily perception as well as to investigate the phases and methods of production. 



Due to the pandemic, most of us have found ourselves facing an aspect of CGI thus reinforcing its presence in our daily lives – especially through the medium of social media. The exhibition path of “Sturm&Drang” brings together four environments – citations of real or imaginary spaces – that host the “making of” CGI programming in contexts such as video games, science fiction and hi-tech engineering.


The exhibition is open at the Fondazione Prada Observatory, Galleria Vittorio Emanuele II in Milan until 23 January, 2022.

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