In the ever-evolving world of social media, where attention spans are shorter than ever, capturing the audience’s attention within seconds is crucial. Brandon Baum, a renowned short-form video creator, has cracked the code to making videos go viral. With over 10 million followers across TikTok, YouTube, and Instagram, Baum has become a sensation by employing his proven strategies. Let’s explore his top three tips for creating viral content.

1. Focus on the first frame:

The importance of captivating your audience right from the start cannot be overstated. Baum emphasizes that the first frame of a video is crucial in grabbing viewers’ attention and preventing them from scrolling to the next video. With the rise of short-form content, you have mere milliseconds to engage your audience. Baum advises crafting visually compelling and intriguing opening frames. For example, in his video “Smashing a £500 mirror,” he holds out a mirror, creating suspense and enticing viewers to keep watching. The key is to create curiosity and a desire to know what comes next.

2. Double down on successful formats:

While many creators feel the need to constantly reinvent their content, Baum suggests capitalizing on what has already worked. When a piece of content resonates with your audience, it serves as valuable data. Instead of starting from scratch, you can create variations and build upon successful concepts. Baum highlights the importance of keeping the first portion of the video consistent while elevating and expanding the second half. By doing so, you can deliver a fresh experience while leveraging the familiarity that attracted your audience in the first place. Baum exemplifies this strategy with his video featuring a $500 firework, which he later recreated with a $1,000 firework. The result? A staggering 275 million views, proving that people are eager to see improved versions of content they already enjoyed.


A ‘Smashing’ Party in the Sky VIP lounge 🎉 @SkyUK #skyvip #ad Head to the My Sky app for more info…

♬ original sound – BrandonB

3. Try ‘dual engagement’:

To maintain viewers’ attention, Baum suggests incorporating “dual engagement” in your videos. Dual engagement involves presenting two narratives or visual elements side by side within the same video. This technique offers viewers additional stimuli, increasing their engagement and making them more likely to stay invested in the content. Baum provides examples such as juxtaposing popular video games or TV show clips with original content. By finding creative ways to blend two narratives or incorporate visuals and storytelling, you can create a richer and more captivating viewing experience. Baum commends MrBeast for his skillful use of dual engagement in his short-form videos. Brandon Baum’s journey from working behind the scenes in traditional entertainment to becoming a prominent short-form video creator is a testament to his expertise. By perfecting his content creation formula, he has amassed a massive following and collaborated with renowned brands.

As the landscape of social media continues to evolve, Baum’s strategies serve as valuable insights for creators aiming to make an impact in the short-form video realm. Remember to captivate your audience from the very beginning, leverage successful formats, and experiment with dual engagement techniques. With these tips in your arsenal, you’ll be well on your way to creating viral content that leaves a lasting impression.

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