The D&AD Festival 2023 in London discussed how brands can use TikTok effectively. From bravery to talent, speakers discussed how brands can best utilise the platform.

Here’s what was said:

• Brands should embrace bravery and push the boundaries of their messaging on TikTok to effectively express their personalities and create cut-through on the app.
• Brands should prioritize building meaningful relationships with their audiences on TikTok, rather than using it as a platform solely for selling products.
• Brands should embrace the expertise of creators, use them as cultural translators, and involve them in all stages of the creative process to stay up-to-date on global trends and let the talent lead.