Spotify launches integration with BeReal to add authenticity to daily posts

Spotify has recently announced its new integration with BeReal, which allows users to include their currently playing song or podcast on Spotify in their BeReal post. BeReal is a photo-sharing app that encourages users to capture a photo every day at a random time with their front and back camera to showcase their authentic selves. This integration with Spotify adds another layer of authenticity to the daily posts and enhances the overall experience of the app.

Connecting your Spotify and BeReal accounts is easy. Simply tap on the music icon before posting a BeReal or go to your settings in the BeReal app and click on “music.” Follow the prompts to connect the app to Spotify, and the app will automatically pull in the song or podcast you’re listening to on Spotify at the time you capture a BeReal. You can see the cover art of the audio you’re listening to at the bottom of your camera lens, and if your friends’ posts include audio, you can listen to a preview of what they’ve shared.

Spotify states that its integration with BeReal creates a playlist for your everyday life and adds another layer of authentic personalization and connection to your BeReal. The integration is currently available to Android and iOS users in select markets, including the U.S., Canada, Mexico, Brazil, and Australia, with plans to expand to more countries in the future.

Although the hype around BeReal has significantly slowed down, the integration with Spotify could sway its current loyal users to engage with the app in a new way. BeReal has a straightforward product, and the addition of a new feature that’s still rooted in authenticity is likely a welcome change for users. The integration with Spotify may not be a huge turning point for the company, but it adds value to the app and enhances the user experience.

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