The latest global ad campaign for Sony’s PlayStation 5 sees the return of a Sony tradition that viewers haven’t witnessed for several years. The tradition is one that consists of creating a video that while not explicitly naming a single game, referencing many of Sony’s big titles. One of the best was the epic “Long Live Play” trailer which brought together Call of Duty, Uncharted, InFamous, Final Fantasy, Metal Gear Solid V and many, many more.
This latest campaign sees the return of such a clever marketing technique. Play Has No Limits, the new promotional video, looks very expensive. Hidden throughout the trailer are references to games including God of War: Ragnarok and Uncharted, which are shown as pictures on walls, and Final Fantasy which is referenced in the train station. It appears the 06.10 train is going to Valisthea, the setting for Final Fantasy XVI.
It shows a chess match being played out across a vast city, the pieces are not a standard chess set but rather are references for vehicles and characters. The ghosts from Pac-Man can also be seen, along with something that looks rather like an Assassin’s Creed logo but rather more futuristic. It could also be.. a Killzone logo? It looks rather like a mix of the UCN and Helghast logos.
There’s also the Final Fantasy VII Remake logo on a wall, lots of expensive cars from Gran Turismo 7, and a massive statue of Aloy from Horizon Zero Dawn. The main character seems to be wearing Wipeout inspired clothing and there are some faded posters for the Fall Guys. Another poster shows a woman with braids, a cross hairs over her face and some germanic lettering, probably Lieutenant Polina Petrova of the 138th Rifle Division from Call of Duty Vanguard. Talk about multiple referencing!
If you’re a gaming fanatic, check out the ad now and note how many obvious and obscure references you can find.