SomeOne Studio Creates A Utopic Identity For National Museums Liverpool

SomeOne Studio Creates A Utopic Identity For National Museums Liverpool

by Wishu
2 July 2021

According to the London SomeOne studio, the museum’s latest reopening hopes to “ride a new wave of optimism that will take it into the future.”

The new identity encompasses seven museums under the NML banner including the Museum of Liverpool, World Museum, International Slavery Museum, Maritime Museum, Walker Art Gallery, Sudley House, and Lady Lever Art Gallery. 

Designed by SomeOne Studio, the new logo is a visual “wave of energy” that implicitly depicts the letters ‘N’, ‘M’ and ‘L’ among a colour palette of black, white and hot pink and replaces the current L-shaped ribbon logo. 

The beauty of this wave of energy concept is that it links all seven of the museums together and explicitly communicates the connection between each. Previously, according Simon Manchipp, founder of SomeOne, “many visitors would leave the museums unaware that they had visited one of the nation’s most important museums – let alone that they were connected.”

This connected concept is unique and Manchipp adds that “we’ve created a radical new strategic, visual and verbal direction for Liverpool’s world-class attractions. Like its new exhibitions, the brand is now bright, progressive and delivered in a way that is never dull.”

The new identity launches on the Museum of Liverpool’s 10th birthday on 19 July, “representing a new moment for the organisation, as it looks forward to the next decade of change and exciting developments, with one promise… it will be anything but dull”. 


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