Social Media: Magnet or Madness?

Freelancersโ€™ feelings about social media are all over the map. Take the quick quiz below and the read what your answers say about your relationship with social mediaโ€ฆ
Issue #3: ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ: Magnet or Madness?

๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—”๐—ป๐—ฑ ๐—ฌ๐—ผ๐˜‚: ๐—” ๐—ค๐˜‚๐—ถ๐˜‡

Which of these statements best describes your relationship with social media?
1- I love it.

2- I thought this was supposed to help my business – nothingโ€™s happening.

3- Itโ€™s been great for reconnecting with people I know.

4- Iโ€™m not sure itโ€™s for me.

5- Iโ€™m just starting to learn about it.

๐—ค๐˜‚๐—ถ๐˜‡ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€:
๐Ÿญ- ๐—œ๐—ป๐˜๐—ผ ๐—œ๐˜. Youโ€™re off and running with social media. But do you have a plan for using it as a professional? How do you want to influence others?

๐Ÿฎ- ๐—ฅ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€ ๐—ฆ๐—ฒ๐—ฒ๐—ธ๐—ฒ๐—ฟ๐˜€. You understand how social media can help your business, but building trust takes time and focussed effort.

๐Ÿฏ- ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ. Youโ€™ve mastered the relationship side of social media. Now add a professional focus: Where can you do the most good and be the most successful?

๐Ÿฐ- ๐—จ๐—ป๐—ฑ๐—ฒ๐—ฐ๐—ถ๐—ฑ๐—ฒ๐—ฑ.You havenโ€™t decided whether social media is for you. Is there any social media space where youโ€™d feel comfortable at some level of engagement?

๐Ÿฑ- ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฟ. Maybe youโ€™ve been reading about it and talking to other freelancers about their social media practices.


Where you fit on this spectrum might depend on where you are in your freelance career, your comfort level with technology – maybe even what day youโ€™re asked. Some have abandoned blogging for the speed and agility of social media. Many use it as an amplifier for their other online marketing.

This article will help you figure out an approach that works for you.

๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ป๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐˜€๐—ถ๐˜๐—ฒ๐˜€ ๐—ฎ๐˜ ๐—ฎ ๐—ด๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ: LinkedIn – You can post your profile, contact info, links to your website, blog, and other social media, and testimonials about your work, and you can join discussion groups. If you donโ€™t have a website, itโ€™s a way to be findable online.

๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ป๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด & ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฏ๐—ถ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐˜ ๐—ฎ ๐—ด๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ: Wishu – You can post your profile, services (that can be on-demand booked), post portfolio posts, connect with clients, and like-minded peers. Itโ€™s perfect to find work, network, and if you donโ€™t want to put time in social media.

๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ป๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐˜€๐—ถ๐˜๐—ฒ๐˜€ ๐—ฎ๐˜ ๐—ฎ ๐—ด๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ: Instagram – You can post your profile, contact info, links to your website, and sportfolio posts. Connecting with like-minded people (not so client acquisition based).

๐—ช๐—ต๐˜† ๐——๐—ผ๐—ฒ๐˜€ ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—ฆ๐—ผ๐—บ๐—ฒ๐˜๐—ถ๐—บ๐—ฒ๐˜€ ๐—ช๐—ผ๐—ฟ๐—ธ?
Since social media marketing costs so little and can reach so many, it has potential for freelancers. Although, it takes time and there are no guarantees of success. Social media does fit freelancing because itโ€™s based on personal connection – somethoning freelancers have in spades that bug companies struggle to emulate. The keys are being authentic and being in control of the process, from choosing the tools to using them.


๐—ฆ๐—˜๐—ฉ๐—˜๐—ก ๐—ฆ๐—ข๐—–๐—œ๐—”๐—Ÿ ๐— ๐—˜๐——๐—œ๐—” ๐——๐—ข๐—ฆ

1- Do have a policy and set goals.

2- Do find your markets, and build slowly.

3- Do share the best, and learn from early adopters.

4- Do ask questions.

5- Do give, but help people commit or buy.

6- Do make a schedule.

7- Do regular review results.

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