We know we’re not the only ones who have spotted the chocolate reindeers and plushy Santas on what seems like the daily now. Holiday season is pretty much here guys! In many ways it seems to have even more of a presence on social media than in real life.
After what feels like spending ages locked indoors, customers are now savvier with online shopping this year than ever before. Google cites a 1.3x year-over-year increase in mobile searches for “where to buy/find/get.” More than 50% of holiday shoppers are open to purchasing from new retailers.
Wishu is here to help you prepare your content for Halloween, Thanksgiving, Christmas, New Year’s and all the inbetweens.
1) Plan Your Holiday-Themed Content Now and Schedule it
The key to success? Start planning now. Map out your social strategy for the holiday season. Identify your holiday content buckets, set your goals, create a social media advertising strategy, and identify social media holidays to include in your strategy. Hang the tinsel, create your content calendar, and schedule your posts now so you have one less thing to worry about when the holiday rush arrives and you are busy filling orders.
2) Any ads?
To get the most out of ads this holiday season, submit them for approval early and schedule them for later.
3) Money, money, money
The online advertising marketplace is bustling with new advertisers during the holiday season. Prices will likely go up, so be prepared to pay a bit more for ads than you would on a regular day. We also recommend settings a bid cap on Facebook and Instagram ads as a way to manage.
4) Tease Your Services
Launching fun new products or special holiday services and discounts? Get your audience excited about them now. Customers are already online researching gifts to buy and hunting down the best deals. Keep them informed, and give them plenty of time to make their buying decision. Sharing your special sales ahead of time might inspire a customer with their eyes on a competing product to wait for your sale instead.
5) Host a Christmas or Halloween Giveaway
This is a great way to gain new followers. On a larger scale, you can host a “12 Days of Christmas” which provides 12 giveaway opportunities. Or on a smaller scale, feature a giveaway on an Instagram post and have every tag be an entry.
6) Ask the audience
Ask your following what they want the content to see this season. You don’t have to wait until the holiday season to start asking. Throw up a question box in an Instagram Story so your followers can help you brainstorm content.