Snoop Dogg has co founded a Web3-powered live streaming app called “Shiller”. The app is described as a “live broadcast platform” that aims to combine Web3 technology with real-time live-streaming content. The rap star has been named as a co-founder of the app along with technology entrepreneur Sam Jones.
As arguably the biggest star known to be associated with web3 waves in the music scene, the app follows several Web3 partnerships by Snoop Dogg in the last year. In April last year, Snoop Dogg partnered with Sandbox metaverse to launch an NFT collection called “Snoop Avatars” and released a hip-hop single titled “A Hard Working Man,” which was later accompanied by a 50,000-piece NFT drop.
The rap star also partnered with Yuga Labs — the team behind Bored Ape Yacht Club (BAYC) and CryptoPunks — to perform on a metaverse-transformed stage at MTV’s Video Music Awards on Aug. 29. Snoop Dogg also recently partnered with crypto casino Roobet, where he will serve as the firm’s “Chief Ganjaroo Officer,” according to a March 1 statement from Roobet. As for Shiller, blockchain will feature heavily in the platform, allowing content creators to “token-gate” their streams and promote nonfungible tokens or other products from e-commerce websites.
The launch of Shiller appears to be part of a broader creator economy movement where Web3 will likely play a role. While “Web1” enabled users to write HTML and read content, “Web2” enabled user-to-user interactions — which was brought to the masses by a few social media monopolies, such as Facebook, Google and YouTube. The “Web3” movement aims to eliminate these intermediaries by providing creators with complete ownership over their content and the monetization that flows from it.
