Skittle: Recolor the Rainbow for Pride

Skittles pride campaign black lesbians

Skittles new lgbtqai+ pride campaign

Skittles latest campaign colours four LBGTQ+ black and white images taken in the 1970s and 1980s in an attempt to shine a light on issues raised then being brought to life today. 

Skittles pride campaign black lesbians

Previous Pride campaigns by the infamous candy brand have seen Skittles ditch its traditional rainbow packaging for a black-and-white look in recognition of the significance of the rainbow symbol to Pride. 

This latest campaign is in collaboration with Queer Times, Gay Times, Switchboard and Queer Britain, as well as renowned colourists Dynamichrome who has restored the LGBTQ+ archive photographs to full colour. The photographs chosen were taken at a 1971 Gay Liberation Front protest in Trafalgar Square, a Lesbian Strength March in 1985 and two Pride events held in New York City in the 1970s. 

Skittles has also asked fans to submit their own favourite or personal black and white archive photos from historical LGBTQ+ marches and events to be restored to colour if chosen. 

The addition of colour to images that would seem otherwise stuck in the past pay homage to those responsible for the widespread change in LGBTQ+ awareness that we see today although there is still always more work to be done. 

To submit to the Skittles/Queer Britain portal, visit recolourtherainbow.co.uk

Agency: adam&eveDDB
Creatives: Nick Howard, Nick Stone, Clarissa Dale, John Trainor-Tobin

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