As the tennis star plans to retire, revisit her ads for Nike, Just Egg, DirecTV and more.

Serena Williams, a 23-time Grand Slam champion and one of the greatest athletes of all time ( aka the GOAT), announced her retirement on Tuesday in an issue of Vogue. Since her childhood, Williams has appeared in advertisements for a variety of companies, including Nike, Gatorade, DirecTV, and Michelob Ultra. She has been the subject of numerous campaigns demonstrating her post-motherhood resilience as an advocate for gender equality. Continue reading to see some of Williams’ commercials, beginning with those that are currently airing.

August 2022 – Cash App

The 15-second commercial for the payment service depicts Williams returning home from a night out and using Cash App to pay her babysitter.

May 2022 – Just Egg

Williams was seen eating a perfectly plated Just Egg breakfast sandwich in an ad for the brand, which is known for creating more sustainable food.

February 2022 – Michelob Ultra

Williams, who has long been feared on the tennis court, is equally intimidating at the bowling alley. That was the premise of a Michelob Ultra Super Bowl commercial in which six sports stars gathered at the so-called Superior Bowl to bring their competitive fire to an unlikely venue.

July 2021 – Subway

The campaign, which also featured Tom Brady, Stephen Curry, and Megan Rapinoe, was one of Subway’s largest media investments to date, if not the company’s largest ever.

August 2020 – Nike

Nike released an emotional commercial featuring Williams and her sister Venus to kick off the US Open. The advertisement, titled “You Can’t Stop Sisters,” was shared on the stars’ Instagram accounts. It focuses on how the media has always emphasised the two siblings’ rivalry, but it also suggests an alternative narrative: that both were advancing the causes of women’s sports and racial equality.

February 2019 – Nike

“Dream Crazier,” narrated by Williams, is the title of the spot. In the video, Williams discusses the dismissiveness that female athletes frequently face—many of those who have broken barriers in sports have been labelled “crazy.”

January 2019 – Bumble

In Bumble’s first Super Bowl commercial, Williams explains how making the first move led to her current position.

August 2018 – Beats by Dre

As Williams returned to the court for the U.S. Open after giving birth to Olympia, the media focused not only on her successful start to the tournament, but also on her distinctive fashion choices. The many facets of her persona were on full display in a new Beats by Dre music video-style ad in which she was portrayed as the “Queen of Queens” alongside Nicki Minaj.

August 2018 – Chase

Williams’ return to tennis after giving birth provided great fodder for the brands with which she is associated. Chase joined in the fun with a commercial that aired ahead of the US Open, in which she recites the lyrics to LL Cool J’s “Mama Said Knock You Out” as she puts baby Olympia to bed and heads out to the court.

September 2016 – Nike

Many consider Williams to be the greatest female tennis player of all time—and, in the case of Nike’s “Unlimited” ad, possibly the greatest athlete of all time.

September 2015 – Gatorade

A Wieden+Kennedy commercial that featured Williams and celebrated the 25th anniversary of the sport giant’s famous “Just Do It” tagline, Nike says, “That’s not good enough.”

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