SephoraTikTok, and ad agency Digitas announced a new partnership: The Sephora x TikTok Incubator Program.

The program will connect TikTok creators with 12 brands from Sephora’s Accelerate program, which is an incubator for beauty founders of color that culminates in a Sephora brand launch. 

Sephora sells products from over 360+ brands in-store, online, and via its app, and has over 2.7k+ locations globally, while TikTok has over 1 billion monthly active users…

  • The Ordinary saw a 426% spike in sales of its peeling solution.
  • Glow Recipe saw a 600% spike in sales, with one product selling out 17x in 2021.

Beauty brands have seen success on the platform, with some experiencing significant sales spikes. Sephora’s Accelerate program is geared toward founders of color, and the company sees incubation as key to its growth strategy. The company is seeking to launch another “10 or so” brands that could go viral on TikTok and be sold exclusively at Sephora.

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