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Sarah Horn’s Book En-Suites Explores Nostalgic Graphic Design via Blackpool Hotels

Until now, we wouldn’t usually put British seaside city Blackpool and graphic design hand in hand. Sarah Horn’s stunning is changing that. 

Released by Occasional Papers, the arts-focused non-profit publisher founded by graphic designer Sara De Bondt and curator Antony Hudek, all the images were shot by Horn, and she also designed the book.

Horn is a born and raised Blackpool kid herself. Part of her aim with the book was to showcase her hometown in a way that gives it “a positive, design-led twist,” she says. “It’s a photographic, celebratory tour of its social history. The city gets a lot of negative press, and I think if someone more removed designed this book, it might start to make it feel like a joke. In fact, we’re honouring this bonkers town!”


The project was initially birthed as part of a uni project by Horn whilst studying and its her connection to the city that makes this book a reclamation and celebration of Blackpool rather than a mockery. “If someone more removed designed this book, it might start to make it feel like a joke. In fact, we’re honouring this bonkers town!”


Horn’s shots focus on standout typography, intricate letterforms, funny names and bold colour palettes. The often ‘dated’ typography evokes nostalgia rather than a need for refurbishment through her clever framing. Sarah also notes the contemporary tone which subverts the lens; “people’s renewed interest in local tourism since Covid-19 and a post-Brexit nostalgia made the project suddenly very relevant.”

The goal of the book? Horn hopes that readers will experience a dash of nostalgia or affection flicking through the pages of En-Suites Available. “The hotels conjure a wistful humour reminiscent of a bygone age that I love so much about Blackpool,” she says. “I hope it’s a helpful archive of coastal architecture and vernacular typography we all know and love for fellow designers.”

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