Official Olympic partners, Samsung and Optus, aim to break the boundaries of music’s scientific benefits.
Entitled Performance Enhancing Music, these personalised audio tracks have been scientifically designed to create a physical and mental response in athletes hoping to help them perform at their best.
The secret to this desired response? Isochronic tones are integrated into the music. These tones use specific beats per minute and are rapidly turned on and off to create sharp pulses of sound. The tracks also weave in the motivational sounds from personal mantras and moments from former successes for each of the athletes chosen which include Olympians Mack Horton, Poppy Starr Olsen, and Steph Catley, as well as Desleigh Owusu, Lexi McLean and Alana Withnall.
When it comes to the tracks’ production, producers in LA, Tokyo and Melbourne made the tracks in collaboration with artists such as Sheppard, Karnivool, San Cisco and Alex the Astronaut and the science of the project was overseen by professor Frank Millward PhD and Dr Damien Lafont PhD.
Non-athletes and Samsung fans can also take the stems of the tracks and personalise them to create their own unique Performance Enhancing Music, or PEM.
PEM launches with a short documentary and is being delivered by advertising agency CHE Proximity. The campaign is supported through content across the mediums film, digital, social, OOH and media integration.